Who gets contacted first

Every campaign has people waiting for their first message. Deberli picks who goes next with one rule, and the Leads tab lists your leads in that order until you sort it another way.

The rule

Leads are compared on three things, in this order. The second only counts when the first is a tie, and the third only when the first two are.

1. A live signal beats no signal. A signal is something the person did that points to a need: a post about the problem you solve, a job opening for work you could take on, a comment under a competitor's post. Someone who only matches your ideal customer profile waits behind everyone who showed a signal.

2. A fresher signal beats an older one. Signals fall into four bands, and the whole band goes before the next one.

3. Inside a band, the better fit goes first.

The four freshness bands

Hot: 0 to 2 days old.

Warm: 3 to 7 days old.

Cooling: 8 to 14 days old.

Cold: older than 14 days, or with no date we can read.

The age is taken from the date shown on the lead: the date on the post or job page when we can read it, otherwise the day Deberli found it.

An example

Ana posted yesterday about the problem you solve, fit 70%. Ben's company opened a matching job today, fit 95%. Carla commented under a competitor's post nine days ago, fit 99%. Dan matches your profile at 90% but showed no signal.

The order is Ben, Ana, Carla, Dan. Ben and Ana are both hot and Ben fits better. Carla is cooling. Dan has no signal, so Dan goes last and shows as 60%.

Why bands

Sorting by the minute lets a loosely related signal from this morning push ahead of a near perfect one from yesterday. With bands, two signals from the same couple of days are judged on fit, and a signal from today still never waits behind one from three weeks ago.

What counts as a live signal

Deberli rechecks each signal's link on a schedule. If the page is gone, belongs to another company or person, is more than 90 days old, or does not show what was claimed, the signal is hidden and the lead is treated as having none.

A lead that only matches your profile shows as ICP match in the Signal column. Its fit is shown and ranked at 60% at most, because nothing yet says the person needs anything right now.

How the queue uses it

Each LinkedIn account has daily and weekly limits and only sends during working hours in its time zone. A new lead takes the next free slot on its account.

After every sourcing run and every booking, Deberli reshuffles the first messages waiting on each account so the highest ranked lead gets the earliest slot. This works across campaigns that share an account. No slots are added, so the limits and spacing stay the same.

Follow up messages keep their own timing, counted from the message before them. Leads waiting for your review are not queued until you approve them.

Sorting the Leads tab

By default the Leads tab shows this same order, so the top of the list is who gets contacted next.

Click a column header to sort by that column instead. A second click flips the direction and a third goes back to the default. Sorting only changes what you see. It never changes who is sent first, and the default comes back when you leave the tab.

Deberli. Reach clients already looking for what you sell.