A/B tests

An A/B test sends two versions of your sequence to different leads, so you can see which gets more replies.

Start a test

1. Open the A/B tests tab and click New A/B test.
2. Choose the campaign.
3. Under Start B from, use a copy of the current sequence or a saved one.
4. Set Split of new leads, from 10% to 90% for B.
5. Edit B's steps. Reset to A undoes a step, and Add a follow-up to B adds a step only B gets.
6. Click Start test.

The rules

• B must differ from A.
• Both must start with the same type of step.
• A campaign runs one test at a time.

Leads not yet contacted are split right away, and new ones as they arrive.

Read the results

The running test shows reply rate, leads, contacted, accepted and positive replies for A and B, and who's ahead. While it runs, the Sequence tab has a switch for editing each version.

Finish

End it with Stop test, or with Switch to B or Keep A once there's a winner. Past tests keeps the results.

Give a test enough leads before you trust it. A few replies either way can be luck.