Describe who you want to reach

Every campaign starts with who you want to reach. You can give Deberli your website or write the brief yourself.

From your website

1. Click New campaign, unless your first campaign has already opened.
2. Type your website in the box.
3. Click Find my leads.

Deberli reads your site and drafts who to reach. You check that draft on the next page, before anything runs.

From a brief

Use a brief if you have no website, if the site can't be read, or if you already know exactly who you want. Click Write the brief myself instead and fill in the blanks:

Find me [roles] at [companies] in [place]. I sell [what].

Two optional additions make the brief sharper:

• Buying signals: what you'd like them to show, such as hiring salespeople.
• Exclude: who you never want, such as agencies, freelancers or competitors.

Prefer your own words? Click Write it my way and type freely. Use the blanks takes you back.

Briefs and messages can be in any language, and the app itself stays in English.

A good brief

Be as specific as you'd be with a new salesperson. Name the job titles, the kind of company and the place.

Find me decision makers at companies in Europe.

Find me founders or CEOs at software companies with 11 to 50 employees in Paris, France. I sell SEO services.

Then click Find my leads.

Deberli shows "Reading your brief" while it works, and the rows of your profile fill in as they're written.

Recap

• Start from your website, or from a one-sentence brief.
• Add signals and exclusions if you know them.
• Nothing is searched yet. You confirm first, on the next page.