Launch your campaign

You've checked who you're reaching and what they'll get. Now you decide who sends it, and you go live.

The last checks

  1. Give the campaign a name in Campaign name.
  2. Under Send from, choose the account, if you have more than one.
  3. Click Launch live, then Yes, go live to confirm. Keep editing takes you back.

Start the trial

Without a plan, you're asked to start the 7-day free trial first. It needs a card, and nothing is charged until day 8.

You can end the trial early. See Plan and billing.

Connect LinkedIn

If LinkedIn isn't connected yet, this is the moment. Click Connect LinkedIn, sign in, and confirm any code or app approval LinkedIn asks for. Your password is never stored.

You can click Later and connect afterwards. Your campaign is created and waits for LinkedIn, and nothing is sent before it's connected.

Turn on sending

If sending is still off, the notice after launch offers Turn on sending. You can also switch on the Outreach sequencer agent in Autopilot at any time.

Nothing leaves right away, even after you go live. The first send is held for about an hour and then moved into your business hours, so a campaign launched late at night goes out the next working morning. If you change your mind in that window, click the status in the top bar and choose Pause campaign.

The top bar shows Running, and also Monitoring signals if a signal search is on.

Recap

  • Name it, choose the sender, and confirm.
  • The trial needs a card and charges nothing until it ends.
  • Sending needs LinkedIn connected and the sending switch on.